4 Ways To Increase Your Company's Sales

by: Marc Entz

When faced with diminishing sales or a shift in profitability, sometimes a company will seek opportunities to expand sales by using different marketing methods. These time-tested marketing principles are used by businesses to seek out new opportunities to satisfy the needs of the consumer.

There are 4 ways to increase sales and expand revenue for your company. It is not necessary to use more than one of these methods. The best choice of the 4 methods is the one that will meet the needs of the company and the consumer best. This will provide a win-win situation for all concerned.

To increase sales consider one of the following methods for seeking opportunities in your target market:

1. Market Penetration:

Increase the market share of your current products in your present market. By up scaling your marketing mix you can increase your sales. To do this you advertise your present products more frequently and promote your company's image to the public through institutional advertising and publicity.

2. Market Development

You can also try to sell your present products in new markets. You have to do some market research on the needs of the consumers in these markets first. Your product may have other demographic groups that need it as well. This is a recommended area to investigate for more profit. Often your present products are in demand in other locations, with other age groups, or professional groups. This is an opportunity for more sales many companies look for.

3. Product development

You can increase your sales by offering new and improved products to your present market. This will give you an edge over your competition. Your customers will view your company as being progressive and up to date. This is not only a great way to increase sales, but your customers will remember your company because of the unique product you sell.

4. Diversification

If you are well established in one line of business, you may wish to diversify into a totally new one. This means moving into a new market with a new product. This can keep your profits on the rise. Here again, market research and marketing plans have to be made first.

As you can see there are opportunities for gaining sales in all four areas. The best choice for your business depends on your goals and the resources you have. The best way to capitalize on these strategies is to start with your present strengths and look for market opportunities that complement them. Then do your market research and planning. The sky is the limit when you plan ahead using these proven marketing tactics.

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Learn To Sing - Develop Your Voice

Sarah Walther

Many experts believe that almost anyone, with the right instruction and determination, can develop her voice and carry a tune the way it was meant to be. The key to progress is practice and some wise decision-making.
In this article i am going to share without steps on how to develop your voice. Below are the steps to be followed.

- Choose a song that you know by heart very well and record your own voice singing it. Play it back and listen to it carefully and get idea of your voice strengths and weaknesses. Again record your voice but this time take note of the things that went wrong with your first recording and make a list of the things that you need to work on.

- The next thing that you should do is to listen to different chords and notes with your eyes closed and try to recognize the sounds. Not a lot of people are blessed with a natural instinct to identify sounds, so the more often you practice with the sounds the better and easier for you to match the right notes when you sing.

- You also need to control your breathing by taking a rest between the notes and breathe deeply from your stomach and not from your chest. This is very important for singers to do and will only come with constant practice. To do this, put your hand in your upper tummy and back and feel your inhalations and control your breath.

- It is very important that you enrol in workshops for singing or voice lesson in your local area. This is less expensive compared to enrolling in a private voice lesson.

- In choosing the songs that you will sing, choose carefully. Choose the songs that will complement to your voice range and the level of your ability. If you have a nasal low voice, country music will sound good to you, and for high voices, folk ballad is the best choice. You should start first with lower songs and eventually increase in the long run.

- It is very vital that you master the basics in learning how to sing like pitch recognition as well note and chord matches before you go into vocal ornamentation such as slides in your songs.

Most singers are taught how to pronounce the words properly so the lyrics of the songs that you will be singing can be understood by the audience. Another important thing is by learning to breathe from your diaphragm, so that you can hold certain notes of a song. This aspect in singing is considered as one of the important by professional voice teachers. Voice teachers offer a lot breathing exercises so that the students will be acclimated to breathing from the diaphragm.

Learning to sing, especially if you have already mastered it brings a sense of achievement. What is important in learning to sing is for you to have a strong desire to learn, then there is no doubt that you can learn to sing fast.

http://www.articlesbase.com/art-and-entertainment-articles/learn-to-sing-develop-your-voice-1605420.html